Whether you’re a budding fitness entrepreneur or an established personal trainer, there’s no doubt that incorporating exercise videos into your workout business can help you reach a wider range of clients.

While there is a plethora of videos available on the market, it’s important to choose the right ones for your business. Here are some tips on how to choose the best exercise video workout for your business.

Consider the Level of Difficulty

Depending on the fitness level of your clients, you may want to choose exercise videos that are either more challenging or easier. Fitness levels vary from person to person; some are new to exercise, while others are experienced exercisers. You’ll want to make sure you choose a video that best meets the needs of your clientele.

If the majority of your clients are beginners, you may want to select videos that are a bit easier so that they can grow into the exercises. On the other hand, if your clientele is more experienced, you can choose videos that are a bit more challenging so that your clients can further their progression.

Find Videos That Meet the Needs of Your Target Audience

In addition to considering the fitness level of your clients, you’ll also want to consider their needs and interests. Are you targeting moms or seniors who want to stay fit and healthy? Are you providing group workout classes? There are many variations of exercise videos available on the market, so you can choose videos that meet the specific needs of your target audience.

For example, if you’re targeting moms, you may want to choose a video that focuses on toning the upper body, since moms often have this area of the body that needs extra attention. Or, if you’re providing group classes, you may want to choose an aerobic video so that everyone can keep up with the pace of the exercise.

Evaluate the Quality of the Videos

You may choose videos based on interest and difficulty, but how do you know if the videos are actually quality? The best way to determine the quality of the videos is to read reviews and research information about the videos. You can also request a sample workout video from the company.

Whether it’s a short clip or a full video, you’ll be able to see the quality of the video and hear the audio. You may even want to consider looking at the production value of the videos, including the transitions and the quality of the background music.

Consider the Cost of the Videos

Finally, exercise videos can range in price and it’s important to choose videos that fit within your budget. While you may want to purchase all of the videos on the market, it’s important to make sure that you purchase videos that align with your budget.

You may want to start with a few workout videos to use and then slowly build up your library, or you may want to purchase a video subscription service. If you’re looking to purchase workout videos one at a time, you may want to consider the price per video, as well as the price per minute.